YOU COULD WIN A 2014 VOLKSWAGEN BEETLE, + Earn BONUS Music Downloads
CONGRATULATIONS TO OUR GRAND PRIZE
WINNER OF A 2014 VOLKSWAGEN BEETLE:

Michelle V. Lethbridge, AB

AND TO ALL PARTICIPANTS WHO EARNED
+200,000 BONUS MUSIC DOWNLOADS.
THANK YOU FOR YOUR SUPPORT.
winner picture

It is easy to participate in Milk MOOves You.

  1. Get a participating package of milk.

  2. Submit the MILK code found on the participating package to receive entries in the grand prize draw and earn bonus music downloads.

WHEN YOU GET MORE MILK.
YOU GET MORE ENTRIES.

4L MILK code = 3 Entries
2L MILK code = 1 Entry

Plus, you can enter up to twice a day so; get more milk for more chances to win!

Where do I find a MILK code?
What can I win?
What are the rules?

1 Grand Prize will be awarded consisting of a 2014 Volkswagen Beetle 2.5L Comfortline
(ARV $32,500).
Odds of winning depend on the number of eligible entries received.

PLUS, EARN BONUS
MUSIC DOWNLOADS.

Select from a catalogue of over 1 million songs from a huge range of popular recording artists.
300,000 music downloads available, while quantities last.

“Volkswagen”, the Volkswagen logo, and “Beetle” are registered trademarks of Volkswagen AG. Used with permission. Volkswagen Group Canada Inc. is not a participant in or sponsor of this promotion.

MILK codes are found on specially-marked participating packages of milk
(just look for the ‘MIlk MOOves You‘ logo)

If you have a participating jug of milk...
the MILK code can be found on the back of
the jug label (look through the spout when
the jug is empty to see your code).

If you have a participating
carton of milk...
the MILK code will be printed on the top of
the package (next to the best before date).

Check the Rules for no purchase entry requirements.

WHERE DO I FIND A MILK CODE?

Grab a participating package of milk (it will have the „Milk MOOves You“ logo displayed)

If you have a participating jug of milk…
the MILK code can be found on the back of the jug label (look through the spout when the jug is empty to see your code).

If you have a participating carton of milk…
the MILK code will either be on the top of the package (next to the best before date) or on the side of the carton.

Check the rules for no purchase entry requirements

WHY CAN I ONLY ENTER TWO MILK CODES PER DAY?

This helps ensure all participants have a fair chance of winning the grand prize draw.

WHY DO DIFFERENT MILK CODES GIVE ME A DIFFERENT # OF ENTRIES?

MILK codes from participating 4L packages of milk earn 3 entries and MILK codes from participating 2L packages of milk earn 1 entry in the grand prize draw.

4L MILK Code = 3 Entries + 1 Bonus Music Download
2L MILK Code = 1 Entry + 1 Credit toward a Bonus Music Download*
* 3 credits required to receive a bonus music download

HOW DO I GET A BONUS MUSIC DOWNLOAD?

If you have earned a bonus music download a link and instructions will be displayed on-screen after you submit your entry (the information will also be sent to the email address provided at the time of entry).

You must earn 3 credits to qualify to receive a bonus music download.
Every 4L code entered earns 3 credits and 1 bonus music download.
Every 2L code entered earns 1 credit toward a bonus music download.

For more information please refer to the offer terms.

WHAT MUSIC IS AVAILABLE?

There is a catalogue of over 1 Million songs from a wide selection of recording artists available for download at http://milk.hiprewards.ca.

HOW CAN I FIND OUT HOW MANY ENTRIES I HAVE EARNED IN THE GRAND PRIZE DRAW?

The number of grand prize draw entries you have earned to date will be displayed on-screen after you submit an entry.

Or, send a request to contact@MilkMOOvesYou.ca and we will reply with this information.

WHY ISN’T MY MILK CODE BEING ACCEPTED?

Doublecheck to ensure you have the right MILK code and that you are entering the code correctly.

If you continue to have trouble with a MILK code send it via email to contact@MilkMOOvesYou.ca and we will validate it for you.

WHAT DO I DO IF MY MILK CODE DOESN’T WORK?

Please send us an email with the MILK code to contact@MilkMOOvesYou.ca and we will validate it for you.

HOW WILL I BE NOTIFIED IF I WON?

The grand prize winner will be notified by email using the address provided at the time of entry.

If you have any other questions about Milk MOOves You please send an email to contact@MilkMOOvesYou.ca.

The Milk MOOves You Contest (the “Contest”) is Sponsored by the BC Dairy Association, Alberta Milk, Saskatchewan Milk Marketing Board (SaskMilk) and Dairy Farmers of Manitoba (collectively the “Contest Sponsor”). CONTEST IS OPEN ONLY TO LEGAL RESIDENTS OF BRITISH COLUMBIA, ALBERTA, SASKATCHEWAN, MANITOBA, ONTARIO, YUKON, NORTHWEST TERRITORIES AND NUNAVUT WHO ARE 13 YEARS OF AGE OR OLDER AS OF MARCH 28, 2014. SEE BELOW (6) FOR ADDITIONAL ELIGIBILITY CRITERIA.

1. CONTEST PERIOD

The Contest is open from 12:00:01 a.m. PT on March 28, 2014 and closes at 11:59:59 p.m. PT on June 8, 2014 (the “Contest Period“).

During the Contest Period there will be a total of approximately twenty one (21) million specially marked participating Milk MOOves You milk packages of 2L carton, 2L jug and 4L jug formats available for retail sale in the provinces of British Columbia, Alberta, Saskatchewan, Manitoba and Ontario (while supplies last).

The number of participating packages is approximate at the time of printing and subject to trade demand & regional fluctuations.

2. HOW TO PLAY

NO PURCHASE NECESSARY. To enter the Contest, go to MilkMOOvesyou.ca (the “Website”) and follow the on-screen instructions to register.

To register, you need to submit a valid Code (the “Code(s)”) that can be found on specially marked participating milk packages (see no purchase entry details below in Rule 3).

On cartons, the Code will either be on the top of the package (next to the best before date) or on the side of the carton. On jugs, the Code can be found on the back of the jug label.

IMPORTANT NOTE: Codes from different sizes of milk will entitle you to a different number of entries (the “Entry/Entries”) in the random draw. For Codes from 2L cartons or jugs, you will get 1 Entry. For Codes from 4L jugs, you will get 3 Entries. Each Code will automatically expire at 11:59:59 PM PT on June 8, 2014.

All Codes submitted are subject to verification in the sole and absolute discretion of the Contest Sponsor.

Once you have fully completed the registration form with all required information (including the Code), click the “Enter” button to complete your registration (the “Registration”). To be eligible, your Registration must be received within the Contest Period. Each eligible Registration received during the Contest Period in accordance with these Rules will result in the number of Entries corresponding to the Code submitted with the applicable Registration (as outlined above).

THERE IS A LIMIT OF TWO (2) REGISTRATIONS PER PERSON/EMAIL ADDRESS, PER DAY (defined as 12:00:01 AM to 11:59:59 PM) permitted during the Contest Period.

EACH REGISTRATION REQUIRES THE SUBMISSION OF A CODE. For greater certainty, you can only use one (1) email address to register for the Contest. If it is discovered that any person has attempted to: (i) obtain more than two (2) Registrations per person/email address, per day (as defined above) during the Contest Period; and/or (ii) use (or attempt to use) multiple names, identities and/or more than one (1) email address to register for the Contest; then (in the sole and absolute discretion of the Contest Sponsor) he/she may be disqualified from the Contest.

Your Registration (and, corresponding Entry/Entries) will be rejected if (in the sole and absolute discretion of the Contest Sponsor) the registration form is not fully completed (including submission of the Code), submitted and received during the Contest Period. Use (or attempted use) of multiple names, identities, email addresses and/or any automated, macro, script, robotic or other system(s) or program(s) to enter or otherwise participate in or disrupt this Contest is prohibited and is grounds for disqualification by the Contest Sponsor.

The Releasees (defined below) are not responsible for late, lost, misdirected, delayed, incomplete or incompatible Registrations/Entries (all of which are void).

3. NO PURCHASE NECESARRY

For a chance to play without purchasing a specially marked participating carton or jug of Milk, hand-write, in fifty (50) words or more, a unique and original essay about “What I enjoy eating with a glass of milk.” and send it along with a self-addressed, stamped envelope with sufficient postage to:

Milk MOOves You – No Purchase Entry
1111 Davis Drive, PO Box 93130
Newmarket, ON L3Y 8K3

Essays must be original, not duplicated and received before May 26, 2014 to be eligible. There is a limit of one (1) no purchase necessary request per unique and original essay per envelope with sufficient postage. A Code from a 4L jug will be returned to you in the self-addressed stamped envelope provided. Once you receive the Code, follow the instructions in rule 2 (above) to enter the Contest.

4. WINNER SELECTION & NOTIFICATION

One (1) eligible entrant will be randomly selected from all eligible Entries received during the Contest Period. The random draw will be conducted in Toronto, Ontario at approximately 10:00 a.m. (PT) on June 13, 2014 (the “Draw Date”) from all the eligible Entries received during the Contest Period.

The odds of winning the Grand Prize depend on the number of eligible Entries received during the Contest Period.

The Contest Sponsor or its designated representative will make a minimum of three (3) attempts to contact the selected entrant by email (using the information provided at the time of entry) within seven (7) business days of the Draw Date. If the selected entrant cannot be contacted within seven (7) business days of the Draw Date, or if there is a return of any notification as undeliverable; then the selected entrant will be disqualified (and will forfeit all rights to the Grand Prize) and the Contest Sponsor reserves the right, in its sole and absolute discretion, to randomly select an alternate eligible entrant from among the remaining eligible Entries (in which case the foregoing provisions of this section shall apply to such new selected entrant).

BEFORE BEING DECLARED THE CONFIRMED GRAND PRIZE WINNER, the selected entrant or his/her parent or legal guardian if the selected entrant is under the age of majority in his/her province of residence will be required to: (a) correctly answer a mathematical skill-testing question without mechanical or other aid; and (b) sign and return within seven (7) business days of notification the Contest Sponsor’s declaration and release form, which (among other things): (i) confirms compliance with these Official Rules and Regulations (the “Rules”); (ii) acknowledges acceptance of the Grand Prize (defined below) as awarded; (iii) releases the Contest Sponsor and each of their respective officers, directors, agents, representatives, successors and assigns (collectively, the “Releasees”) from any and all liability in connection with this Contest, his/her participation therein and/or the awarding and use/misuse of the Grand Prize (defined below) or any portion thereof; and (iv) agrees to the publication, reproduction and/or other use of his/her name, address, voice, statements about the Contest and/or photograph or other likeness without further notice or compensation, in any publicity or advertisement carried out by or on behalf of the Contest Sponsor in any manner whatsoever, including print, broadcast or the Internet.

If the the selected entrant or his/her parent or legal guardian if the selected entrant is under the age of majority in his/her province of residence: (a) fails to correctly answer the skill- testing question; (b) fails to return the executed declaration and release form within the specified time; and/or (c) cannot accept the Grand Prize (defined below) as awarded for any reason; then he/she will be disqualified (and will forfeit all rights to the Grand Prize) and the Contest Sponsor reserves the right, in its sole and absolute discretion, to randomly select an alternate eligible entrant from among the remaining eligible Entries (in which case the foregoing provisions of this section shall apply to such new selected entrant).

5. GRAND PRIZE DESCRIPTION

There will be one (1) Grand Prize available to be won consisting of a Volkswagen 2014 Beetle 2.5L Comfortline, Engine: 2.5L, 170 hp, in-line 5-cylinder, MPFI. 6-speed automatic transmission with Tiptronic® and sport mode, Wheels: 6.5J X 16" alloy wheels, Interior: Izzy Cloth, Options: Panoramic power sunroof (ARV $32,450.00 CAD).

6. ELIGIBILITY

Contest is open only to legal residents of British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Yukon, Northwest Territories and Nunavut who are 13 years of age or older as of March 28, 2014 with the consent of a parent/legal guardian.

An individual who is under the age of majority in his/her province of residence MAY ONLY enter the Contest with the consent of his/her parent/legal guardian. Any correspondence relating to an entry submitted by an individual who is under the age of majority in his/her province of residence will be directed to his/her parent/legal guardian.

Employees & Members of the Contest Sponsor, and their respective, affiliates, subsidiaries, and advertising and promotion agencies, participating dairies, promotional partner companies (collectively, “Promotion Parties”), and the household members and/or the immediate family of any of the above are not eligible to enter. For the purposes of these Contest Rules, “immediate family” means husband, wife, spouse, mother, father, brother, sister, son, and/or daughter, whether or not they reside in the same household.

The Contest Sponsor reserves the right to ask for proof of age from any entrant.

7. LIMITATION OF LIABILITY

By entering the Contest the entrant accepts and agrees to these Rules and the decisions of the Contest Sponsor, which shall be final in all matters.

By accepting a prize, the entrant agrees to hold Releasees harmless against any and all claims and liability arising out of use or redemption of a prize or participation in the Contest.

Releasees are not responsible for lost or late entries or declaration and release form, or for any typographical, or other error in the printing of the offer, administration of the Contest, or announcement of the prize, or for technical, hardware, or software malfunctions, computer virus, bugs, tampering, unauthorized intervention, fraud, lost or unavailable network connections, or failed, incorrect, inaccurate, incomplete, garbled, or delayed electronic communications whether caused by the sender or by any of the equipment or programming associated with or utilized in this Contest, or by any human error which may occur in the processing of the entries in this Contest, or any other cause beyond the reasonable control of Contest Sponsor that interferes with the proper conduct of the Contest as contemplated by these Rules.

If, in the Contest Sponsor’s opinion, there is any suspected or actual evidence of tampering with any portion of the Contest, or if technical difficulties or any other factor including accident, printing, administrative, or any error of any kind compromises the integrity, administration, or conduct of the Contest, the Contest Sponsor reserves the right, to modify, cancel, or suspend this Contest without prior notice or obligation.

Any attempt to deliberately damage the website or to undermine the legitimate operation of this Contest is a violation of criminal and civil laws and should such an attempt be made, the Contest Sponsor reserves the right to seek remedies and damages to the fullest extent permitted by law, including criminal prosecution.

Contest Sponsor reserves the right to disqualify a person if he/she enters the Contest or tries to do so by any means contrary to these Rules or which would be unfair to other entrants or where Contest entries are generated by any mechanical or automated means. Entry materials that have been tampered with, reproduced, falsified, or altered are void. In the event of any dispute concerning the operation of any element of this Contest or these Contest Rules, the decision of the Contest Sponsor will be final.

Currency is in Canadian dollars unless otherwise stipulated.

Each prize must be accepted “as is” and may not be exchanged for an amount of money, bartered, sold, raffled, substituted, or transferred, and is non-refundable. In the event the stated prize is unavailable due to reasons beyond the control of the Contest Sponsor a prize of equivalent nature and value will be available to be won, or the Contest Sponsor, in its sole option, may award the winner the equivalent monetary value in lieu of prize. A prize will be delivered only to the confirmed winner.

Refusal to accept a prize releases the Releasees of all responsibility and obligations toward the winner of such prize. In no event shall the Contest Sponsor be held to award more prizes than what is mentioned in these Rules or to award prizes otherwise than in compliance with these Rules.

8. CONDITIONS OF ENTRY

Acceptance of a prize constitutes permission for the Contest Sponsor, and their agencies to use winners‘ name, city and province/territory of residence and likeness for purposes of advertising and publicity in any and all media now or hereafter known throughout the world in perpetuity, without further compensation, notification, or permission, unless prohibited by law.

All information requested by and supplied by each entrant must be truthful, accurate, and in no way misleading. Contest Sponsor reserves the right to disqualify any entrant from the Contest in Contest Sponsor‘s discretion, should the entrant at any stage supply untruthful, inaccurate, or misleading details and/or information or should the entrant be ineligible for the Contest pursuant to these Rules.

9. PRIVACY

The Contest Sponsor respects entrants’ right to privacy. Email addresses are gathered for the purpose of administering this Contest and conducting publicity about this Contest. By entering the Contest, participants consent to the Contest Sponsor‘s collection, use, and disclosure of their personal information for these purposes . Entrants also expressly consent to receive electronic communications from the Contest Sponsor or its designees in connection with the administration of this Contest.

For a copy of the Contest Sponsor’s Privacy Policy, please visit www.MilkMOOvesYou.ca/yourprivacy

10. OFFICIAL RULES

By entering the Contest, entrants agree that all issues and questions concerning the construction, validity, interpretation and enforceability of these Rules, entrant‘s rights and obligations, or the rights and obligations of the Contest Sponsor in connection with the Contest, shall be governed by, and construed in accordance with the laws of British Columbia, Canada.

These Rules are available on the http://www.MilkMOOvesYou.ca website.

“Volkswagen”, the Volkswagen logo, and “Beetle” are registered trademarks of Volkswagen Aktiengesellschft, used with permission. Volkswagen Group Canada Inc. is not a participant in or sponsor of this promotion.

The SAPUTO and DAIRYLAND logos are registered trademarks of Saputo Dairy Products Canada, used with permission. Saputo Inc. and its affiliates, subsidiaries and related corporations are not participants in or sponsors of this promotion.

Beatrice is a registered trademark of Parmalat Canada Inc., used with permission. Parmalat Canada Inc. and its affiliates, subsidiaries and related corporations are not participants in or sponsors of this promotion.

Island Farms is a registered trademark of Agropur Cooperative, used with permission. Agropur Cooperative and its affiliates, subsidiaries and related corporations are not participants in or sponsors of this promotion.

The 'Milk MOOves You' Digital Music Download Offer (the "Offer") is sponsored by the BC Dairy Association, Alberta Milk, Saskatchewan Milk Marketing Board (SaskMilk) and Dairy Farmers of Manitoba (collectively the "Offer Sponsor"). OFFER IS OPEN ONLY TO LEGAL RESIDENTS OF BRITISH COLUMBIA, ALBERTA, SASKATCHEWAN, MANITOBA & ONTARIO WHO ARE 13 YEARS OF AGE OR OLDER AS OF MARCH 28, 2014.

1. DEFINITIONS

"BONUS Music download"

shall mean one (1) digital song download from the catalogue available at http://milk.hiprewards.ca/.

"Program Entry"

shall mean the process of submitting a valid email address and a milk code found on a participating 2L Carton and/or 4L Jug of milk at the program website located at http://www.MilkMOOvesYou.ca

"Download Code"

shall mean the fifteen (15) characters displayed after submitting any one (1) valid 4L entry or any three (3) valid 2L entries at www.MilkMOOvesYou.ca (while quantities last). Each Code shall consist of uppercase letters and numbers.

"Store"

shall mean the website where Consumers will be directed to enter Download Codes for the downloading of digital songs. The Store will be located at http://milk.hiprewards.ca/.

2. HOW IT WORKS

The offer is printed on specially marked packages of milk including 2L carton & 4L jug formats between approximately March 28, 2014 and June 8, 2014 (the "Offer Period") subject to trade demand and regional fluctuations WHILE SUPPLIES LAST.

You must enter a valid email address and a 6-digit entry code found on a participating package of milk at http://www.MilkMOOvesYou.ca.

If the entry code submitted by a consumer qualifies for a music download the system will display a Download Code (WHILE SUPPLIES LAST) and instructions to redeem the Download Code for a digital music download through the Store located at http://milk.hiprewards.ca/. The download code and instructions will also be sent to the consumer via email using the address provided at Program Entry.

Download Offer Qualification:

- 1 x 4L Program Entry = 1 Download Code

- 3 x 2L Program Entry = 1 Download Code

A limited quantity of 300,000 download codes will be available to be distributed during the offer period.

The approximate retail value of a Download Code is $1.29 CAD. All downloads are for promotional use only, not for resale, and have no cash value. Reproduction, purchase, sale or trade of Download Codes is prohibited.

All Download Codes expire at 11:59:59 PDT on June 10, 2014.

In order to redeem and use a Download Code, each Consumer must have access to necessary computer hardware components and Internet access. Standard data and message rates may apply. Not all mobile devices/carriers may be supported.

The Sponsor will not be responsible for lost, late, incomplete or misdirected requests, any failure of the Website or for any problems or technical malfunction of a telephone or broadcast network or lines, computer on-line systems, servers, access providers, computer equipment, software, failure of any e-mail, on-line, or Internet request to be received by the Sponsor or their third party service providers on account of technical problems or traffic congestion on the Internet, or any combination thereof that may affect an individual's ability to submit a request, or for any injury or damage to any person or to a consumer's or any other person's computer or property related to or resulting from downloading any material in connection with this promotion.

The Sponsor accepts no liability or responsibility, financial or otherwise, for loss, theft, or misuse of Codes, and are not liable or responsible for any damage, inconvenience, expense, personal loss, property loss, injury, accident, death, illness or liability of any nature relating to the use by the consumer.

The Sponsor reserves the right to verify the validity of all redemptions and disqualify any claimant for tampering with the redemption process or for making a redemption attempt which is not in accordance with these terms and conditions. The Sponsor reserves the right to suspend or terminate this offer in the event that the level of redemptions indicates that improper or fraudulent redemptions are being attempted. Illegible, incomplete or improperly completed redemptions will not be accepted or acknowledged.

The personal information collected will only be used by the Sponsor and download provider for the purpose of fulfillment and administration of this offer, unless otherwise authorized by the consumer. For full information regarding the use of any data collected by download provider, please see the "Terms of Use" and "Privacy Policy" documents located on http://milk.hiprewards.ca/.

This offer is open to legal residents of British Columbia, Alberta, Saskatchewan and Manitoba, is valid in Canada only and is subject to download provider's terms & conditions.

Void where prohibited, taxed or restricted by law.

Welcome to MilkMOOvesyou.ca (the "Website"). This site is collectively managed and operated by the BC Dairy Association, Alberta Milk, Saskatchewan Milk Marketing Board (SaskMILK) and Dairy Farmers of Manitoba, (collectively "Milk West").

Milk West recognize your right to privacy and are strongly committed to protecting the privacy of all visitors to this Website and of all eligible participants in programs, offers and/or contests such as Milk MOOves You (the "Contest"), offered or and/or enabled through this Website.

The intent of this Privacy Policy is to detail our policies and procedures regarding the collection, use and/or disclosure of personal information of visitors to this Website and of all eligible participants in programs, offers and/or contests such as Milk MOOves You (the "Contest"), offered or and/or enabled through this Website. This Privacy Policy also lets you know what to do if you do not want your Personal Information collected when you visit our Website and how you can change or delete information you have already provided us.

Certain programs offered and/or enabled by this Website may require that you provide us with Personal Information including but not limited to your email address. You are not eligible to participate in these programs and may not provide this Website with your email address or any other Personal Information unless you are 13 years of age or over, so this functionality is not available to those under the age of 13 years.

Please review this privacy policy in detail. If you do not agree to the terms and conditions of this privacy policy, please do not visit our Website.

COLLECTION OF PERSONAL INFORMATION

For the purposes of this Privacy Policy, "Personal Information", as referenced in this Privacy Policy, means personally-identifiable information including, without limitation, your name, street address, telephone number, email address and date of birth.

When you are visiting our Website you may be asked for your Personal Information in order to access or participate in certain content, contests and/or offers. Please be assured that Milk West will not collect any Personal Information unless and until you provide this information to us voluntarily. When you provide us with Personal Information, you are authorizing and consenting to use by Milk West of that information in accordance with the terms and conditions of the current Privacy Policy. If you do not want Milk West to have access to your Personal Information, please do not provide it on this Website.

This Website may also collect Personal Information from you about a third party (e.g., allow you to send an email to a friend) in which case we will need that person's name and email address. Please only provide the names and email addresses of those individuals from whom you have received permission to provide their name and email address to Milk West, and by whom an email from you or Milk West would not be considered spam. Please note that we use such information only for the specified purpose (e.g., to send the email) and we will not contact the third party again, nor retain their Personal Information, unless and until the third party contacts us.

HOW WE USE YOUR PERSONAL INFORMATION

Any Personal Information that you provide will only be used for the express purpose for which it was collected. For instance, if you provide your Personal Information for the purposes of entering a contest, your Personal Information will be used only for that purpose (e.g. administering the contest).

At the point of collection of Personal Information, you may be given the opportunity to opt-in to receive future communication from Milk West. If you expressly opt-in to receive future communication from Milk West, your Personal Information may also be used by Milk West, our constituent dairy organizations (the BC Dairy Association, Alberta Milk, Saskatchewan Milk Marking Board (SaskMilk) and Dairy Farmers of Manitoba) and their respective authorized agents to contact you regarding other promotions or products that may be of interest to you. If you do not want to be contacted by us concerning such products or services, please do not opt-in to such use of your Personal Information. In addition, at any time you may let us know that you wish to discontinue such mailings by using the unsubscribe link within the email or by contacting us (see "Who to Contact" below).

COLLECTION AND USE OF NON-PERSONAL INFORMATION VIA THE WEBSITE

Milk West may also collect information about you during your visit to our Website, but this information will not be linked to your Personal Information and will only be collected in the aggregate in connection with other users of our Website ("non-personal information"). For example, with respect to the Website, such non-personal information may include, without limitation, any non-confidential, non-proprietary information derived from your connection to this Website, such as your Internet browser, domain name, referrer link and information about the areas you visit on our Website.

"Cookies" are files or pieces of information that may be stored in your computer's hard drive when you visit a website. Milk West may use cookies as a tool to let us know how and when a user visits areas within our site so that we can learn which areas are popular and which may need improvement. Cookies may also be used to remember that you have already provided Personal Information to us and as a result, they help speed up your future activities to our site. Milk West does not share Personal Information obtained through cookies with any third parties. Most browsers are initially set to accept cookies. If you do not wish to accept cookies, you can set yours to refuse cookies or to alert you when cookies are being sent. However, please be aware that some features of the Website may not function properly or may be slower if you refuse or disable cookies.

WE DO NOT SHARE PERSONAL INFORMATION WITH THIRD PARTIES

Except as stated above under "How We Use Your Personal Information", Milk West will not give, sell, rent, or loan any of your Personal Information to any third party (with the exception of third parties performing functions on our behalf who have an obligation to keep your Personal Information completely confidential or a third party who buys our business) unless you have expressly authorized us to do so.

Milk West reserves the right to access and/or disclose Personal Information:

(i) where required to comply with applicable laws or lawful government requests;

(ii) in Milk West's reasonable opinion, to operate this Website properly and securely;

(iii) to protect Milk West, visitors to this Website, or users of the Software; and/or (iv) if such information is included in a transaction for the sale or securitization of some or all of our assets.

COLLECTING PERSONAL INFORMATION FROM CHILDREN

Milk West is very sensitive to privacy issues and is committed to protecting the online privacy of children and making the Internet safe for our users. As a result, this Website does not knowingly collect any Personal Information from children under 13 years of age, unless Milk West has first obtained the express consent of the child's parent or guardian. This Website may collect demographic data (data that is not personally identifiable) from individuals under the age of 18 and will only use this data in aggregate for demographic purposes.

The only time we may collect a child's Personal Information without first obtaining the express consent of the child's parent or guardian is in respect of certain contests directed at children. In such cases, Milk West will: (i) collect only a minimal amount of Personal Information, sufficient only to determine the winner(s) of the contest; (ii) deal only with the winner(s)' parent or guardian and not contact the winner(s) directly; (iii) not retain the Personal Information following the conclusion of the contest; (iv) not make any use of the Personal Information other than to determine the contest winner(s); and (v) will not transfer or make available the Personal Information to any other individual/organization.

If your child has already provided us with Personal Information, you may ask to see this information for the purpose of correcting it, or ask us to delete this information from our records entirely (see "Whom to Contact" below).

LINKS TO THIRD PARTY WEBSITES

Milk West may provide links and pointers to Internet sites maintained by third parties or this Website. Neither Milk West, its constituent organizations or dairies, nor their respective affiliates operate or endorse or control the privacy policies or practices in respect of any Personal Information provided on these third-party sites. Please read each website's privacy policy carefully before using such websites to learn how they will collect, use or disclose your Personal Information.

CHANGES IN OUR POLICY

Milk West reserves the right to change or remove this Privacy Policy at any time at our discretion. Whenever we make any alteration to this Privacy Policy, we will post the changes here. Therefore, we encourage you to visit this area frequently to stay informed.

WHOM TO CONTACT

We welcome your feedback. If you have questions, comments or concerns about our Privacy Policy, or would like to do any of the following: * see Personal Information that you have already sent us so that you can correct or update it;
* delete your Personal Information from our files;
* ask that we not send you mailings or otherwise contact you; or
* report any violation of this Privacy Policy

Please contact us by email or by regular mail to:

In British Columbia BC Dairy Association 3236 Beta Avenue, Burnaby, BC, V5G 4K4 email: contactus@bcdairy.ca

In Alberta Alberta Milk 1303-91 Street SW, Edmonton, AB T6X 1H1 email: mfpoetz@albertamilk.com

In Saskatchewan SaskMilk 444 McLeod Street, Regina, SK S4N 4Y1 email: info@saskmilk.ca

In Manitoba Privacy Officer Dairy Farmers of Manitoba 36 Scurfield Boulevard P.O. Box 724, Station Main Winnipeg, Manitoba R3C 2K3

Please send any questions or comments regarding Milk MOOves You to: contact@MilkMOOvesYou.ca

The email address you provide is the only way we can recognize you and contact you if you WIN.

So, make sure to provide an email address you check regularly and use the same email every time you enter.

Your answer is used to help administer the contest.

Participants who are under the age of majority in their province of residence need permission from their Parent or Legal Guardian to enter. Also, any contest related correspondence will be sent to the Parent or Legal Guardian identifed.

The email address entered just doesn't look right to us.

Make sure you are entering a valid email so we can reach you if you win the grand prize draw!

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